Marie Hattar is CMO at Keysight Technologies, responsible for brand and global marketing efforts. Fifth-generation wireless is the latest iteration of cell technology, currently under development, and it promises vast improvements in the speed and ...


Does your email marketing strategy include only sending emails when you need something in return – like a sale, or a sign up? This is the type of thinking that we see commonly when small businesses are just starting out with email marketing. Do you have ...


Noted business expert Peter Drucker said, “The aim of marketing is to know and understand the customer so well the product or service fits him (her) and sells itself.” In simpler terms if marketing is done well, then good marketing makes selling ...


More employers and recruiters are bucking the degree requirement, and valuing an applicant’s skillset instead. IBM’s CEO Ginni Rometty recently heralded; “getting a job at today’s IBM does not always require a college degree.” LinkedIn ...


Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences.


Phil Laboon is a serial entrepreneur and currently the CEO and Co-Founder of the fast-growing performance marketing company Growth Stackers. When I opened my first digital marketing company in 2001, I remember business owners explaining to me why their ...


As I finish up this blog post, I’m on a 757 flying back to Chicago after a multi-day, off-site meeting. This all-hands meeting brought together LinkedIn’s entire marketing department — more than 500 people —at a San Francisco hotel. Because of the ...


Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. Some things we’ve ...


Spring is a time of renewal and growth. The warmer weather and longer days often provide a little extra motivation to clear out the clutter of winter and get a fresh start for the rest of the year. Who doesn't enjoy spending the first nice weekend of May ...


For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern-day consumer doesn’t want to be blatantly sold to; they want to organically learn about a ...


For some time now, paid advertising has been used as a reliable strategy to gain new customers@ Unfortunately, paid ads are becoming less effective@ The modern-day consumer doesn’t want to be blatantly sold to; they want to organically learn about a @@@

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