When people talk about influencer marketing, they tend to imagine an Instagram model holding a branded shaker bottle, or a stunning photo from a hotel balcony with the hashtag #sponsoredtravel. Over the past 5 years, social media influencers have paved the ...


Similar to the purchasing behavior of consumers, marketers aren’t immune to chasing after must-have fads and trends. Chatbot technologies – a shiny object du jour within the industry – make a case for this. Thurs far, though, clamoring for chatbots ...


Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSP…WTF??) makes it difficult to understand what's what. The key for marketers, however, is to stay objective-driven, look beyond ...


You’ve developed a killer email marketing campaign, spent hours on hours developing that sweet creative, just finished your third round of quality assurance, and you can’t wait for it to drop into your subscribers’ inboxes. After all that work ...


As we barrel towards 2018, you and your team are likely in the thick of goal setting and planning how to expand your brand awareness in the new year. It's also likely that part of your strategy for maintaining that top-of-mind awareness involves some form ...


Posting a pretend wedding photo prompted an avalanche of response and showed just how fast you can spread the word online. A friend had tagged me under the comments in an update on Facebook, and she had said, "Chidike I didn't know you had a twin".


Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable ...


CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences. Public perception and trust are becoming an increasingly valuable ...


A marketing deal with "Mr. Robot" went awry for Firefox when some users thought they had accidentally downloaded a virus or malware. USA Firefox users are upset after a marketing deal with "Mr. Robot" made some users think they had accidentally infected ...


Distributed Marketing, Salesforce's latest release, wants to help marketers add personalization to corporate-level marketing campaigns. The new product enables local, franchise, and partner marketers to add personalization and context to corporate ...


Distributed Marketing, Salesforce's latest release, wants to help marketers add personalization to corporate-level marketing campaigns@ The new product enables local, franchise, and partner marketers to add personalization and context to corporate @@@

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